The hospitality industry values leaders with passion and a strong grasp of guest needs. And Joegil Magtangol Escobar, hotel manager of Discovery Coron on Dimakya Island in Palawan, is one such leader.
Escobar has spent years in the industry, working in various roles that show his focus on delivering memorable guest experiences—from hands-on service to management.
“I spent nearly 13 years in aviation and was already considering a new path when the opportunity came,” Joegil shared. “I’ve always embraced challenges and believe growth comes from breaking out of routine.”
Discovery Coron has launched a rebranding effort to reflect its growth and global vision, featuring a new logo, updated visuals, and refined messaging that stay true to its core values.
Joegil says the rebrand highlights a deeper idea of luxury—one rooted in nature, care, and heartfelt service.
“Our brand ethos, ‘Service that’s all heart,’ captures the warmth of Filipino hospitality,” he adds. “Discovery Coron is a place where guests arrive as visitors and leave as part of the family.”
The resort’s “Ecoconserve” program shows Discovery Resorts’ commitment to environmental stewardship, a key part of the brand. Through small but meaningful steps, Discovery aims to make a lasting, positive impact on the environment.
Initiatives are already in place to minimize single-use plastics, incorporating eco-friendly alternatives such as biodegradable takeout boxes and utensils, as well as cassava-starch-based takeaway bags. Additionally, their bathroom amenities are provided in refillable pumps and made with natural, environmentally safe ingredients.
According to Joegil, the Discovery Coron experience is tailor-made to meet the expectations of high-end travelers.
“We prioritize thorough research and actively engage with our guests to gain valuable insights into enhancing their experiences. By listening to their feedback and preferences, we uncover meaningful ways to exceed their expectations. For special occasions such as birthdays or anniversaries, we incorporate thoughtful setups and personalized touches—small gestures that leave a lasting impact and create cherished memories,” Joegil continues.
One service this writer eagerly anticipates is the “Sunrise Service,” a delightful morning treat featuring coffee, fresh bread, and a fruit platter delivered directly to your room. After enjoying this cozy start to the day, guests can head to “Firefish Restaurant” for a buffet breakfast.
Recently, Sinag, an all-Filipino restaurant, was unveiled. Here, guests can savor authentic Filipino cuisine in a natural setting. The clubhouse is also undergoing a significant makeover to enhance charm and functionality. Also, new wellness center and more villas are underway, part of Discovery Coron’s drive for constant improvement.
Managing an island resort comes with challenges, but with a focus on guest satisfaction, efficiency, smart marketing, and sustainability, leaders like Joegil help create places guests return to.
Under “Sir Joe,” Discovery Coron’s rebrand signals a new chapter—one that embraces change while staying true to its roots and prepares the resort for future growth.
For more Dee-Tails, you may reach the author at angeloardee2@gmail.com