Comfort is becoming a key factor in everyday fashion choices, particularly in hot and humid cities like Metro Manila and Bangkok, according to a new survey by Uniqlo and global research firm Dynata.
The AIRism Survey, which gathered responses from over 7,000 people across multiple cities, found that 86 percent of urban commuters are struggling with unpredictable weather, with many prioritizing breathable, lightweight, and quick-drying clothing to cope with the heat.
In Bangkok, where conditions mirror those of Metro Manila, 82 percent of respondents cited concerns over feeling sticky, and 79 percent worried about visible sweat stains. Around 80 percent reported heat-related issues, such as headaches and poor sleep, while 42 percent said clothing discomfort negatively affected their work performance.
This shift is prompting consumers to build “mono-seasonal” wardrobes with versatile, functional clothing. The survey showed 78 percent prefer sweat-absorbent and quick-drying fabrics, and 42 percent consider moisture-wicking features when shopping for innerwear. Additionally, 38 percent opt for timeless styles over trend-driven fashion to reduce environmental impact.
Launched in 2012, Uniqlo’s AIRism line has evolved over 13 years to meet the changing needs of city life. The innerwear is made with ultrafine polyester fibers—about one-tenth the thickness of human hair—that dry faster than cotton, wick moisture, neutralize odor, and offer a smooth, cool touch. The fabric is produced at the Toray factory in Ishikawa, Japan, and undergoes rigorous testing to ensure performance in high-heat urban environments.
The Japanese apparel brand said its AIRism line continues to adapt, combining comfort, breathability, and functionality for urban professionals navigating rising temperatures and fast-paced routines.