Mr. Hat Gulaman, a homegrown jelly dessert brand produced by Seanluc Inc., is seeking to transform gulaman — a traditional gelatin treat — from a festive staple into a daily indulgence for Filipino households.
Once reserved for fiestas, birthdays, and holiday gatherings, gulaman is increasingly being enjoyed as a convenient and versatile dessert, reflecting changing consumer lifestyles and preferences.
“Families no longer have to wait for special occasions to enjoy gulaman,” said Randell Sales, Brand Specialist at Seanluc Inc. “With the convenience, affordability, and flexibility of Mr. Hat Gulaman, any day can become a sweet celebration.”
Made from natural seaweed extract, the brand’s jelly powders are known for their firm yet tender texture and are available in seven flavored and six unflavored varieties. The product can be prepared quickly and customized with readily available ingredients, making it suitable for both home cooks and small food businesses.
The company has launched a new summer campaign, including a commercial showcasing scenes of everyday family life — from school preparations to casual family dinners — to emphasize gulaman’s role beyond traditional celebrations. The ad, which is available on the brand’s Facebook page, promotes the idea that even small moments can be made memorable with Mr. Hat Gulaman.
To promote its versatility, Mr. Hat Gulaman has also released a selection of seasonal recipes, including coconut gulaman coolers, summer mango gulaman, almond lychee jelly, and a vanilla milkshake with gulaman.
Founded by Seanluc Inc., Mr. Hat Gulaman continues to focus on delivering accessible and high-quality jelly desserts. More information, including recipes and product offerings, can be found at seanlucinc.com.